Arindra Nath Mishra

Dr. Arindra N. Mishra has written articles and provided editorial services for this blog. He has contributed to Management Weekly by submitting his articles from time to time. He did his doctoral fellowship program in business management at Xavier School of Management(XLRI), Jamshedpur. Prior to that, he worked with multiple firms in business analytics roles. He has worked in firms like IBM, Cartesian Consulting & Hyundai India. Dr. Arindra N Mishra is also an active researcher in the area of business management and he has published research articles in top-tier management journals.

Machine Learning Buzzwords

December 4, 2020 by Arindra Nath Mishra

It has become the topic of discussion in boardrooms. This necessitates most contemporary managers to know about basic machine learning buzzwords.

Adobe Artificial Intelligence – A detailed guide

December 3, 2020 by Arindra Nath Mishra

Adobe has been launching a suite of Adobe Artificial intelligence features recently However, will it help them transform their products?

Central Route of Persuasion Ads and Commercials

December 2, 2020 by Arindra Nath Mishra

Persuasion is the bread and butter of marketing managers. One of the ways of convincing your customer is by using the central route of persuasion. It is quite useful when it comes to changing people’s attitudes and adopting new products. We shall look at this proven method to design ads and see how they work.

Central Route of Persuasion – An Easy Explanation

November 22, 2020 by Arindra Nath Mishra

The central route of processing happens when we process the information thoroughly. How can managers use this theory to persuade people?

Volkswagen Corporate Social Responsibility

November 21, 2020 by Arindra Nath Mishra

Volkswagen Corporate Social Responsibility reputation was horribly ruined because of the mega scandal. Can they fix this through good CSR?

Pardot Pricing & Comparison for All Plans

November 20, 2020 by Arindra Nath Mishra

Pardot is a lead management tool by Salesforce. Pardot pricing for its plan varies from USD 1250 per month to USD 15,000 per month. The plans are based upon the features available in the dashboard. Major differences across all Pardot pricing tiers All plans except the Premium one has a contact limit of 10,000. On the other …

Pardot Lead Scoring: An easy guide

August 6, 2021November 20, 2020 by Arindra Nath Mishra

Here we take a brief look at what Pardot offers in its Pardot lead scoring system. We shall also take a look at the pros and cons of this lead management system.

Current Ratio Interpretation

November 20, 2020 by Arindra Nath Mishra

Current Ratio is an important health indicator of a firm. Current Ratio interpretation can also predict major problems proactively.

Why are Thinkpads so popular as business laptops?

November 18, 2020 by Arindra Nath Mishra

The laptop market is highly commodified. However, there are certain advantages of ThinkPads which explains why Thinkpads are so popular.

Marketer: LinkedIn Profile Tips

November 17, 2020 by Arindra Nath Mishra

There are about 54 million people on LinkedIn who are marketers. How do you stand out from the crowd through your Marketer LinkedIn Profile?

Google Workspace Review and Pricing details

November 16, 2020 by Arindra Nath Mishra

What is Google Workspace? We provide a review of the Google workspace along with overview of different plans available and their pricing.

Eco Computing – 3 simple methods

November 1, 2020 by Arindra Nath Mishra

Eco computing is about reducing the impact of computing on the environment. However, are we not saving the environment already by replacing physical services with digital? Why do we really need eco computing in the first place? Also, how can organizations benefit by switching to eco computing?