Pardot is a lead management tool by Salesforce. Pardot pricing for its plan varies from USD 1250 per month to USD 15,000 per month. The plans are based upon the features available in the dashboard.
Major differences across all Pardot pricing tiers
All plans except the Premium one has a contact limit of 10,000. On the other hand, the Premium plan has a limit of 75,000 contacts. Therefore, the first important point regarding Pardot Pricing is that you HAVE to get the Premium plan if you need to handle more than 10,000 contacts. Moreover, there’s another difference in terms of scalability between these plans. The growth plan is limited in its scale, and it is suited for smaller businesses. On the other hand, the plus an advanced version is suited towards progressively larger organizations. These features make it the market leader in marketing automation.
SEO
Firstly, in terms of SEO, the scale is limited in the growth and plus plans. You can monitor only 10 competitor keywords in the Growth Plan. 25 competitor keywords in the plus plan. 100 competitor keywords and advanced and premium plans. Similarly, the SCO keywords that you can monitor are limited to 200 keywords for the growth plan, and it progressively increases to 1000 for the advanced plan. Advanced plan and Premium plan are remarkably similar in their features. It could be an example of the loss leader strategy. The highest plan is priced and featured in such a way that it anchors our reference point for the penultimate plan to be sold. Overall, the advanced plan appears to be the most suited for mid to large organizations.
Data & Bandwidth
Secondly, we also see a difference in data capabilities. The Growth plan has very limited storage. You get a bare minimum of 100 MB file hosting. It is minuscule compared to the 10 gigabytes available for advanced and premium users. On the other hand, the plus plan has about 500 MBs of storage space. Similarly, there is a capping on the number of API calls possible per day. The growth plan does not include any API access. The plus plan has access to about 25,000 API calls per day. However, the advanced and premium plans have a limit of 100,000 API calls per day.
Domain
Thirdly, we see a difference across all the plans in terms of the domain features. Domains are custom web addresses. It comes in handy in major campaigns. On one hand, you can customize the URLs across all the plans. On the other hand, plans differ in terms of SSL and dedicated IP support. The Growth plan has 3 SSL domains per account and no support for any dedicated IP addresses. Moreover, the Plus plan offers 10 SSL domains along with paid support for a dedicated IP address ($500 a month). Finally, the Advanced and Premium plans are the same and offer 20 SSL domains along with free support for dedicated IP addresses.
Dynamic Content
Fourthly, the Growth plan does not offer dynamic content. The Advanced and Premium plans allow you to customize the communications based on the Pardot Lead Score as well as any variable. For instance, you can have a specific mail sent to the prospects who are interested in product A while other prospects with the same score get an email about product B. You can easily integrate it with your marketing mix modeling to get the best results.
Growth
Pardot Growth is the most basic plan in their offering. In this plan, two important features are included. Firstly, we have a lead management feature. This is the core of Pardot’s marketing automation tool. Secondly, we have the email marketing and personalization tool. The growth plan has. 50 forms and 50 landing pages included.
Plus
The Plus plan offers some extra advantages over the Growth plan. In this plan, two extra features are added. Firstly, advanced automation is included. This feature enables a highly personalized deed nurturing platform. Secondly, it also includes some advanced features in the analytics and reporting dashboard. One of the advanced features is that it includes searching and profile people based on their social media profiles.
Advanced
One of the hallmark features of this marketing automation suite is Pardot’s Einstein. It is an artificial intelligence-based analytics and reporting tool. Beyond saying artificial intelligence is only available for advanced and premium users.
Premium
The Advanced plan excels in its offering of predictive analytics. These advanced features are highly processor and storage-intensive. Therefore, they are only offered in the highest tier. The users can also get access to highly personalized support. It is also more suited for organizations where there are dedicated developers.