Difference between e-commerce and m-commerce?
What is the difference between e-commerce and m-commerce? Why is it more important and how m-commerce will become the future of retail.
Marketing
Brand Elements Examples in Indian Perspective
Brand elements are important aspects of Marketing communication. Here we discuss some brand elements examples in Indian context.
What do media planners do?
Media planners are essentially brand strategists. They are like architects that design communications to achieve the marketing objectives.
Central Route of Persuasion Ads and Commercials
Persuasion is the bread and butter of marketing managers. One of the ways of convincing your customer is by using the central route of persuasion. It is quite useful when it comes to changing people’s attitudes and adopting new products. We shall look at this proven method to design ads and see how they work.
Central Route of Persuasion – An Easy Explanation
The central route of processing happens when we process the information thoroughly. How can managers use this theory to persuade people?
Pardot Lead Scoring: An easy guide
Here we take a brief look at what Pardot offers in its Pardot lead scoring system. We shall also take a look at the pros and cons of this lead management system.
Place Strategy in Marketing Mix
Place strategy in marketing mix is one of the most underappreciated topics in marketing. We develop the place strategy to make marketing decisions regarding the place of sale of products or services. What makes Apple stores attract crowds like fans? How do banking services stay relevant in changing times? Why is the Amazon Go store the future of retail? Place strategy could help us answer the questions.
What is Multitouch Attribution Analysis?
Multiple channels of marketing are necessary for any firm to succeed but tracking down the individual contribution of a touchpoint is difficult. The multitouch attribution analysis helps firms keeping a track of the different channels. However, only about 32% of managers know about this powerful analysis method(iab.com). What is attribution? One of the most powerful changes in marketing has been the …
What is Marketing Mix Modeling?
The entire domain of marketing can be summarized in terms of the marketing mix. Although the marketing mix is a powerful tool, the marketing mix modeling takes this to a new level. Consequently, we derive powerful insights by introducing modern data analytics with time tested marketing mix.
What is a Power Brand?
A power brand is a name or an identity that has extremely high recall value and awareness among the consumers. these are the type of brands that sell themselves. These products do a brand name of themselves which is quite distinct from the parent company. in essence, they don’t need the support of other brands.
Servqual Questionnaire with FREE template
What exactly is service quality and how do we measure it? This is an extremely tricky question, and the SERVQUAL questionnaire can help us answer it. It is very difficult for firms to thrive, in a cut-throat business environment. One of the ways of differentiating yourself is through your service quality. Service quality can make or break any brand. Even if you have got the …
Kano Model Example and Explanation
ano model can be a useful tool to understand what product features makes your customers happy. It can, therefore, help us unlock customer happiness through delightful products. We shall discuss the Kano Model example with easy to understand explanation. Subsequently, we shall take it a step further with the ready to use downloadable survey.