The marketer’s job is an exciting one. However, there is also a very stiff competition. There are about 54 million people on LinkedIn who are marketers or digital marketers. The biggest question in the mind of any marketer is how to stand out from the crowd. Especially on LinkedIn, which is the second most popular social media platform for B2B marketers. Here are some simple tips to jazz up your marketer LinkedIn profile.
How to project yourself as a marketer?
In spite of the stiff competition, there are certain things that can set you apart from others. Here are five important qualities that are expected from a marketer:
- Leadership skills to lead a team through the ups and downs
- Management of the 4ps of the marketing mix and marketing mix modeling
- Ability to assess and understand the pain and joy of the consumers
- Data analysis and problem solving
Do you have leadership skills? It is a basic requirement for any manager. However, when we talk specifically about marketers, it is even more important. One of the reasons is that the work is driven by a team of different representatives. Unless you are able to sell the idea within your team, you won’t be able to sell a product outside the company. Additionally, it is also important to understand what your team is going through. At the end of the day, undue pressure and unfeasible targets do a lot of harm.
The second set of skills that are required for a marketer is the ability to maneuver the marketing mix. The marketing mix is the crux of all marketing activity. You can read about managing the marketing mix in our other article.
Thirdly, important to understand what your customer is going through. The success or failure of any marketer lies in converting a customer. Contemporary marketers also bring in data analysis skills. Companies are looking forward to marketers that have done at least basic training in analytics. This would go hand in hand with practical skills for problem-solving.
Revamping your LinkedIn profile as a Marketer
The first step towards revamping your LinkedIn profile is to look at setting up your profile like a professional. Firstly you need to upload and set up a good profile picture. A profile picture is the first entry point in your professional life. A good profile picture increases the clickthrough rate for a profile. Secondly, you need to focus and build upon your bio. Thirdly, you need to complete all the educational and work experience details. When you follow all these steps then you would be using your LinkedIn profile more effectively.
It’s a common mistake done by most marketers that they do not put enough effort into updating their profile. It is also important to take up the profile updation process as a serious project. One of the ways of committing to profile updation is to keep an entire week for this process. Trust me, this would be worth your time because your profile can play a major role in creating job leads for you. You may use our DWE method to make your LinkedIn profile look professional.
5 tips to stay relevant as a marketer on Linkedin
- Stay socially connected. Ensure that you share relevant posts, articles, and news with your connections. A profile with higher interaction also is more visible in the searches. In fact, you may be found via the LinkedIn feed itself.
- Follow top marketers on LinkedIn. You will learn a lot by following industry leaders from their marketer LinkedIn profile. At the same time, you may also follow local influencers to get an idea about local trends.
- Include photos, memes and videos with your post. It has higher response rate than mere text.
- Provide quick summaries and insights to your followers.
- Elicit response from people by asking them questions through your posts. It is better than simply tagging people.