Persuasion is the bread and butter of marketing managers. One of the ways of convincing your customer is by using the central route of persuasion. It is quite useful when it comes to changing people’s attitudes and adopting new products. We shall look at this proven method to design ads and see how they work.
The central route of processing happens when we process the information thoroughly. How can managers use this theory to persuade people?
Volkswagen Corporate Social Responsibility reputation was horribly ruined because of the mega scandal. Can they fix this through good CSR?
Pardot is a lead management tool by Salesforce. Pardot pricing for its plan varies from USD 1250 per month to USD 15,000 per month. The plans are based upon the features available in the dashboard. Major differences across all Pardot pricing tiers All plans except the Premium one has a contact limit of 10,000. On the other …
Here we take a brief look at what Pardot offers in its Pardot lead scoring system. We shall also take a look at the pros and cons of this lead management system.
Current Ratio is an important health indicator of a firm. Current Ratio interpretation can also predict major problems proactively.
The laptop market is highly commodified. However, there are certain advantages of ThinkPads which explains why Thinkpads are so popular.
There are about 54 million people on LinkedIn who are marketers. How do you stand out from the crowd through your Marketer LinkedIn Profile?
What is Google Workspace? We provide a review of the Google workspace along with overview of different plans available and their pricing.
Eco computing is about reducing the impact of computing on the environment. However, are we not saving the environment already by replacing physical services with digital? Why do we really need eco computing in the first place? Also, how can organizations benefit by switching to eco computing?
Expensing vs capitalizing is one of the key financial decisions for a firm. Whenever we spend money, it can either be shown as an expense or towards the capital. Nevertheless, there are some basic guiding rules that can help us understand why and how one should be selected over another.
Heider’s attribution theory is one of the first theories to explain how people make causal inferences for behavior.