Google Workspace Review and Pricing details
What is Google Workspace? We provide a review of the Google workspace along with overview of different plans available and their pricing.
Eco Computing – 3 simple methods
Eco computing is about reducing the impact of computing on the environment. However, are we not saving the environment already by replacing physical services with digital? Why do we really need eco computing in the first place? Also, how can organizations benefit by switching to eco computing?
Expensing vs Capitalizing
Expensing vs capitalizing is one of the key financial decisions for a firm. Whenever we spend money, it can either be shown as an expense or towards the capital. Nevertheless, there are some basic guiding rules that can help us understand why and how one should be selected over another.
Heider’s Attribution Theory
Heider’s attribution theory is one of the first theories to explain how people make causal inferences for behavior.
Place Strategy in Marketing Mix
Place strategy in marketing mix is one of the most underappreciated topics in marketing. We develop the place strategy to make marketing decisions regarding the place of sale of products or services. What makes Apple stores attract crowds like fans? How do banking services stay relevant in changing times? Why is the Amazon Go store the future of retail? Place strategy could help us answer the questions.
What is Multitouch Attribution Analysis?
Multiple channels of marketing are necessary for any firm to succeed but tracking down the individual contribution of a touchpoint is difficult. The multitouch attribution analysis helps firms keeping a track of the different channels. However, only about 32% of managers know about this powerful analysis method(iab.com). What is attribution? One of the most powerful changes in marketing has been the …
What is Marketing Mix Modeling?
The entire domain of marketing can be summarized in terms of the marketing mix. Although the marketing mix is a powerful tool, the marketing mix modeling takes this to a new level. Consequently, we derive powerful insights by introducing modern data analytics with time tested marketing mix.
A Manager’s Guide to Multiple Regression: Linear
This is a short, non-mathematical guide to multiple regression (linear). However, let us first introduce regression as an intuitive concept. We shall discuss some real-life situations.
Quotes on Business Ethics
Business ethics is becoming very important in today’s time. Read these inspiring quotes on business ethics by famous leaders.
What is a Power Brand?
A power brand is a name or an identity that has extremely high recall value and awareness among the consumers. these are the type of brands that sell themselves. These products do a brand name of themselves which is quite distinct from the parent company. in essence, they don’t need the support of other brands.
What is Jugaad?
What is Jugaad and what can you learn from this special technique of solving problems? Jugaad is improvising on limited resources. It can be inducted into strategy and product development. Although the concept of jugaad as a fast, frugal innovation comes from India, other places have their own analogs. Let us look at an overview of this concept and see how that can be used in a managerial context.
Quotes on Knowledge Management
Knowledge management is not a new concept but it is often overlooked in the world of Management. However, we have seen that knowledge management has gained a lot of traction. Here we look at different knowledge management quotes.