What exactly is service quality and how do we measure it? This is an extremely tricky question, and the SERVQUAL questionnaire can help us answer it. It is very difficult for firms to thrive, in a cut-throat business environment. One of the ways of differentiating yourself is through your service quality. Service quality can make or break any brand. Even if you have got the …
ano model can be a useful tool to understand what product features makes your customers happy. It can, therefore, help us unlock customer happiness through delightful products. We shall discuss the Kano Model example with easy to understand explanation. Subsequently, we shall take it a step further with the ready to use downloadable survey.
Firstly, we shall take a look and try to understand what do we mean by these terms. Secondly, we will delve deeper into each one of these. Finally, we shall integrate all of these three things And learn about the STP or Segmentation, targeting, and positioning.
What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing. So what exactly is social marketing? What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the …
The wants, needs, demands, and desires are quite closely related. However, we should look at their differences and how it impacts marketing.
Marketing, as a domain of management, has matured over the last six to eight decades. In this article, we look at what is marketed by a firm. One of the essential questions to answer time and again is the scope of marketing. One of the critical criteria for this is to decide ‘what is marketed.’ …
Product is one of the key factors in the marketing mix. In fact, we can also say that the product strategy in marketing mix has a significant impact on the profitability of the firm. We can also say that it can make or break a firm. Therefore, it is paramount to develop a product strategy …
Pricing is puzzling! How do you price the product right? Van Westendorf’s pricing model can help you with this question. Here’s how:
One of the worst nightmare of a firm is dealing with social media crisis. We share some Social Media Crisis Examples and discuss how to deal with them!
How to manage Electronic Word of Mouth today? App WOM management can make or break your marketing efforts in this age of social media. Read our eWOM guide.
The 4 Ps of the marketing mix summarizes entire marketing. Usually, your first encounter with the 4 Ps happens during the very first week of your MBA. We explain what are the 4ps of the marketing mix in simple and easy language. Follow along to get an overview of this simple yet powerful concept. Moreover, …
What is industry 4.0 and how exactly does it impact the world of retail? There are a lot of disruptions coming up that retalil managers need to be aware of.