Arindra Mishra 
Expensing vs capitalizing is one of the key financial decisions for a firm. Whenever we spend money, it can either be shown as an expense or towards the capital. Nevertheless, there are some basic guiding rules that can help us understand why and how one should be selected over another.
Place strategy in marketing mix is one of the most underappreciated topics in marketing. We develop the place strategy to make marketing decisions regarding the place of sale of products or services. What makes Apple stores attract crowds like fans? How do banking services stay relevant in changing times? Why is the Amazon Go store the future of retail? Place strategy could help us answer the questions.
Multiple channels of marketing are necessary for any firm to succeed but tracking down the individual contribution of a touchpoint is difficult. The multitouch attribution analysis helps firms keeping a track of the different channels. However, only about 32% of managers know about this powerful analysis method(iab.com). What is attribution? One of the most powerful changes in marketing has been the …
The entire domain of marketing can be summarized in terms of the marketing mix. Although the marketing mix is a powerful tool, the marketing mix modeling takes this to a new level. Consequently, we derive powerful insights by introducing modern data analytics with time tested marketing mix.
This is a short, non-mathematical guide to multiple regression (linear). However, let us first introduce regression as an intuitive concept. We shall discuss some real-life situations.
A power brand is a name or an identity that has extremely high recall value and awareness among the consumers. these are the type of brands that sell themselves. These products do a brand name of themselves which is quite distinct from the parent company. in essence, they don’t need the support of other brands.
What is Jugaad and what can you learn from this special technique of solving problems? Jugaad is improvising on limited resources. It can be inducted into strategy and product development. Although the concept of jugaad as a fast, frugal innovation comes from India, other places have their own analogs. Let us look at an overview of this concept and see how that can be used in a managerial context.
Knowledge management is not a new concept but it is often overlooked in the world of Management. However, we have seen that knowledge management has gained a lot of traction. Here we look at different knowledge management quotes.
What exactly is service quality and how do we measure it? This is an extremely tricky question, and the SERVQUAL questionnaire can help us answer it. It is very difficult for firms to thrive, in a cut-throat business environment. One of the ways of differentiating yourself is through your service quality. Service quality can make or break any brand. Even if you have got the …
What are some of the management lessons from Asphalt? Can we use some of the learnings and apply them to our management practice?
A 5 step planning process helps formalize strategic planning. It can help in making the strategy more successful. Additionally, it also makes the process easy to follow.
Business is all about providing value to the customers. In some form or another, all businesses use natural resources to create value. Even service industries consume electricity. They also have other carbon footprints on the environment. However, the way, we are doing business, we are exploiting our planet. Our world may get irreversibly destroyed if …