What exactly is corporate social responsibility? Why Microsoft has been ranking consistently at the top for CSR? We shall take a look at these questions to understand how Microsoft Corporate social responsibility is a great case in CSR.
Business ethics is a very important aspect of organizations. Read this article to find the various business ethics sources.
Innovations are the drivers of a firm’s performance. We look at Doblin’s ten types of innovation to uncover different ways in which we can develop new ideas.
The Michigan leadership studies identified two types of leaders: employee-oriented and production-oriented. Read to know more.
A strategic plan is like a road map for your organization. We can develop this through strategic positioning analysis. When we try to define our strategic position, we are essentially trying to analyze the business context and developing a strategy. We are taking an account of the environment in which the business functions. We also consider our internal skills and capabilities. Thereafter, we plan out the direction for the business.
ano model can be a useful tool to understand what product features makes your customers happy. It can, therefore, help us unlock customer happiness through delightful products. We shall discuss the Kano Model example with easy to understand explanation. Subsequently, we shall take it a step further with the ready to use downloadable survey.
The Ohio leadership studies were conducted in 1945. It is a behavioral perspective on leadership. 2 types of leader behavior is described.
Until now, computers have been like helpful friends but can they really replace us in some of these tasks? Cognitive computers can be the answer.
What exactly is competitive position analysis and how does it help a firm? We will look into the different aspects of this tool and answer these questions.
Firstly, we shall take a look and try to understand what do we mean by these terms. Secondly, we will delve deeper into each one of these. Finally, we shall integrate all of these three things And learn about the STP or Segmentation, targeting, and positioning.
What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing. So what exactly is social marketing? What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the …
The wants, needs, demands, and desires are quite closely related. However, we should look at their differences and how it impacts marketing.