Firstly, we shall take a look and try to understand what do we mean by these terms. Secondly, we will delve deeper into each one of these. Finally, we shall integrate all of these three things And learn about the STP or Segmentation, targeting, and positioning.
What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing. So what exactly is social marketing? What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the …
The wants, needs, demands, and desires are quite closely related. However, we should look at their differences and how it impacts marketing.
The Iowa leadership studies were conducted in 1939. The results indicated three distinct leadership styles: authoritarian, democratic and laissez-fair.
The domain of strategy has competing schools of thought. Each school of thought has its own advantages and disadvantages. Design School of strategy is one of the broader categorizations of this domain. On the other hand, another school in strategy is the learning school. In this article, we shall look at the design school and its characteristics. What is the design school of strategy? The design school of the strategy was initiated by …
Learn about the most common types of organizational structures in business: simple, bureaucratic, matrix and the virtual organization.
Business organizations all over the world have different structures and cultures. The unique blend of structure and culture makes one organization different from another. They are similar to the signature of the organization. There are 6 elements of organizational structure that managers need to understand before developing the structure of the organization. What is organizational …
Critical Path Analysis is also known as the Critical Path Method (CPM). We shall also look at a Critical Path Method example to highlight this tool.
David McClelland proposed three major needs that affect human behavior. This article describes how each of these needs shape behavior.
The motivation theory by Maslow is a need theory of motivation. Here we have discussed the five basic needs as described by Abraham Maslow.
Porter’s Generic Competitive Strategies is a popular strategy tool. However, what are these generic strategies and how to use these generic strategies?
The motivation theory by Herzberg is relevant for leaders and managers. The hygiene and motivator factors are discussed in detail in this article.