ano model can be a useful tool to understand what product features makes your customers happy. It can, therefore, help us unlock customer happiness through delightful products. We shall discuss the Kano Model example with easy to understand explanation. Subsequently, we shall take it a step further with the ready to use downloadable survey.
The Ohio leadership studies were conducted in 1945. It is a behavioral perspective on leadership. 2 types of leader behavior is described.
Until now, computers have been like helpful friends but can they really replace us in some of these tasks? Cognitive computers can be the answer.
What exactly is competitive position analysis and how does it help a firm? We will look into the different aspects of this tool and answer these questions.
Firstly, we shall take a look and try to understand what do we mean by these terms. Secondly, we will delve deeper into each one of these. Finally, we shall integrate all of these three things And learn about the STP or Segmentation, targeting, and positioning.
What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing. So what exactly is social marketing? What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the …
The wants, needs, demands, and desires are quite closely related. However, we should look at their differences and how it impacts marketing.
Decision making is a core job description for any manager. How can we ensure effective decisions? We look at a few effective decisions example to learn from years of research to help us learn this skill. Are we taking too many decisions? We make about 35000 decisions every day. Therefore, we find it difficult to …
The domain of strategy has competing schools of thought. Each school of thought has its own advantages and disadvantages. Design School of strategy is one of the broader categorizations of this domain. On the other hand, another school in strategy is the learning school. In this article, we shall look at the design school and its characteristics. What is the design school of strategy? The design school of the strategy was initiated by …
Marketing, as a domain of management, has matured over the last six to eight decades. In this article, we look at what is marketed by a firm. One of the essential questions to answer time and again is the scope of marketing. One of the critical criteria for this is to decide ‘what is marketed.’ …
We are on the crossroads of technological change. As the world moves towards industry 4.0, we see a sea of change in the workplace. Some of which have nothing to do with technological changes. Let us understand what we mean by the Elastic Digital Workplace. Additionally, let us also look at how it is going …
Learn about the most common types of organizational structures in business: simple, bureaucratic, matrix and the virtual organization.