Ohio Leadership Studies
The Ohio leadership studies were conducted in 1945. It is a behavioral perspective on leadership. 2 types of leader behavior is described.
Management Insights
Cognitive computers: what can it do for your firm?
Until now, computers have been like helpful friends but can they really replace us in some of these tasks? Cognitive computers can be the answer.
Competitive Position Analysis
What exactly is competitive position analysis and how does it help a firm? We will look into the different aspects of this tool and answer these questions.
Target Market, Positioning, and Segmentation
Firstly, we shall take a look and try to understand what do we mean by these terms. Secondly, we will delve deeper into each one of these. Finally, we shall integrate all of these three things And learn about the STP or Segmentation, targeting, and positioning.
4 Ps of Social Marketing
What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing. So what exactly is social marketing? What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the …
Wants Needs Demands & Desires: Explained
The wants, needs, demands, and desires are quite closely related. However, we should look at their differences and how it impacts marketing.
Making Effective Decisions Example and Tips
Decision making is a core job description for any manager. How can we ensure effective decisions? We look at a few effective decisions example to learn from years of research to help us learn this skill. Are we taking too many decisions? We make about 35000 decisions every day. Therefore, we find it difficult to …
The Design School of Strategy
The domain of strategy has competing schools of thought. Each school of thought has its own advantages and disadvantages. Design School of strategy is one of the broader categorizations of this domain. On the other hand, another school in strategy is the learning school. In this article, we shall look at the design school and its characteristics. What is the design school of strategy? The design school of the strategy was initiated by …
What is Marketed? with examples
Marketing, as a domain of management, has matured over the last six to eight decades. In this article, we look at what is marketed by a firm. One of the essential questions to answer time and again is the scope of marketing. One of the critical criteria for this is to decide ‘what is marketed.’ …
Elastic Digital Workplace: explained
We are on the crossroads of technological change. As the world moves towards industry 4.0, we see a sea of change in the workplace. Some of which have nothing to do with technological changes. Let us understand what we mean by the Elastic Digital Workplace. Additionally, let us also look at how it is going …
Types of Organizational Structures in Business
Learn about the most common types of organizational structures in business: simple, bureaucratic, matrix and the virtual organization.
What is Organizational Structure?
Business organizations all over the world have different structures and cultures. The unique blend of structure and culture makes one organization different from another. They are similar to the signature of the organization. There are 6 elements of organizational structure that managers need to understand before developing the structure of the organization. What is organizational …