Discount coupons are useful for the customers as they help them save money on purchases on ecommerce. The article draws from recent literature to reveal whether discount is more important than satisfaction.
How to manage boutique hotels to increase customer satisfaction and star ratings. 10 tips based on a recent study on large corpus of online reviews.
What is the difference between e-commerce and m-commerce? Why is it more important and how m-commerce will become the future of retail.
Brand elements are important aspects of Marketing communication. Here we discuss some brand elements examples in Indian context.
Media planners are essentially brand strategists. They are like architects that design communications to achieve the marketing objectives.
Persuasion is the bread and butter of marketing managers. One of the ways of convincing your customer is by using the central route of persuasion. It is quite useful when it comes to changing people’s attitudes and adopting new products. We shall look at this proven method to design ads and see how they work.
The central route of processing happens when we process the information thoroughly. How can managers use this theory to persuade people?
Here we take a brief look at what Pardot offers in its Pardot lead scoring system. We shall also take a look at the pros and cons of this lead management system.
Place strategy in marketing mix is one of the most underappreciated topics in marketing. We develop the place strategy to make marketing decisions regarding the place of sale of products or services. What makes Apple stores attract crowds like fans? How do banking services stay relevant in changing times? Why is the Amazon Go store the future of retail? Place strategy could help us answer the questions.
Multiple channels of marketing are necessary for any firm to succeed but tracking down the individual contribution of a touchpoint is difficult. The multitouch attribution analysis helps firms keeping a track of the different channels. However, only about 32% of managers know about this powerful analysis method(iab.com). What is attribution? One of the most powerful changes in marketing has been the …
The entire domain of marketing can be summarized in terms of the marketing mix. Although the marketing mix is a powerful tool, the marketing mix modeling takes this to a new level. Consequently, we derive powerful insights by introducing modern data analytics with time tested marketing mix.
A power brand is a name or an identity that has extremely high recall value and awareness among the consumers. these are the type of brands that sell themselves. These products do a brand name of themselves which is quite distinct from the parent company. in essence, they don’t need the support of other brands.