Balamurugan Annamalai , Assistant Professor - IIM Sambalpur

Balamurugan Annamalai is an Assistant Professor in the area of Marketing at IIM Sambalpur. He holds a doctorate (FPM) in marketing from XLRI Jamshedpur. His research interest is in the area of customer engagement on social media. He is an engineering graduate in computer science from IIT (BHU), Varanasi and a management post-graduate from IIM Calcutta. He has consulting and industry experience in brand management and marketing research