Arindra Nath Mishra 
What is exactly social marketing? How is social marketing different from regular marketing? In order to answer this question let us look into the 4 Ps of social marketing. So what exactly is social marketing? What are the biggest criticisms of marketing is that it is too capitalistic. In other words, marketing primarily benefits the …
The wants, needs, demands, and desires are quite closely related. However, we should look at their differences and how it impacts marketing.
Decision making is a core job description for any manager. How can we ensure effective decisions? We look at a few effective decisions example to learn from years of research to help us learn this skill. Are we taking too many decisions? We make about 35000 decisions every day. Therefore, we find it difficult to …
The domain of strategy has competing schools of thought. Each school of thought has its own advantages and disadvantages. Design School of strategy is one of the broader categorizations of this domain. On the other hand, another school in strategy is the learning school. In this article, we shall look at the design school and its characteristics. What is the design school of strategy? The design school of the strategy was initiated by …
Marketing, as a domain of management, has matured over the last six to eight decades. In this article, we look at what is marketed by a firm. One of the essential questions to answer time and again is the scope of marketing. One of the critical criteria for this is to decide ‘what is marketed.’ …
We are on the crossroads of technological change. As the world moves towards industry 4.0, we see a sea of change in the workplace. Some of which have nothing to do with technological changes. Let us understand what we mean by the Elastic Digital Workplace. Additionally, let us also look at how it is going …
“What is the difference between leader and manager?” is an old but important discussion. Also, can one be both a manager and a leader at the same time?
Product is one of the key factors in the marketing mix. In fact, we can also say that the product strategy in marketing mix has a significant impact on the profitability of the firm. We can also say that it can make or break a firm. Therefore, it is paramount to develop a product strategy …
Critical Path Analysis is also known as the Critical Path Method (CPM). We shall also look at a Critical Path Method example to highlight this tool.
Risk analysis is take effort but there are many risk analysis benefits for the firm. It can go a long way in keeping the company safe and growing.
Porter’s Generic Competitive Strategies is a popular strategy tool. However, what are these generic strategies and how to use these generic strategies?
PESTLE analysis is a strategic management technique that can be used to evaluate and assess the risks outside the firm. Let us see a PESTLE analysis example to learn how to do this analysis. PESTLE Meaning The word PESTLE is an acronym consisting of the different aspects of this analysis. PESTLE analysis is a strategic …