Arindra Nath Mishra

Dr. Arindra N. Mishra has written articles and provided editorial services for this blog. He has contributed to Management Weekly by submitting his articles from time to time. He did his doctoral fellowship program in business management at Xavier School of Management(XLRI), Jamshedpur. Prior to that, he worked with multiple firms in business analytics roles. He has worked in firms like IBM, Cartesian Consulting & Hyundai India. Dr. Arindra N Mishra is also an active researcher in the area of business management and he has published research articles in top-tier management journals.
4 Ps of the marketing mix

4 Ps of the marketing mix: a beginner’s guide!

The 4 Ps of the marketing mix summarizes entire marketing. Usually, your first encounter with the 4 Ps happens during the very first week of your MBA. We explain what are the 4ps of the marketing mix in simple and easy language. Follow along to get an overview of this simple yet powerful concept. Moreover, …

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What strategy means?

What strategy means? a simple explanation

The word strategy is quite common in our daily language. However, it is an important business concept. Therefore, we have compiled the list of definitions of strategy. Subsequently, we have provided a simple explanation of what strategy means. Origins: what strategy means for the military Strategy as a concept originated in the military. The word …

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